Fresno Ca - We've all looked at reviews online before dining out, making a purchase, traveling or even watching a movie. Did you ever question those reviews whether or not they were real or made up? Or how about if it was Astroturfing?
If you don't know what astroturfing is, it's a term for posting fake online reviews on websites such as Google or Yelp. Your BBB serving Central California wants to make sure you are aware of a recent search on astroturfing by the New York Attorney General. The New York Attorney General began a year-long undercover investigation and issued a press release on September 23rd with the results. According to the press release, 19 companies have agreed to pay a total of over $350,000 in penalties for accusations of either posting fake reviews themselves or hiring reputation management companies to post for them.
The press release refers to these practices as false advertising and highlights the difference online reviews can make in a consumer's choice to do business with a company.
In the Better Business Bureau's Code of Advertising, the BBB advocates businesses using authentic customer testimonials in their advertising. Testimonials that are not genuine are considered misleading and violate BBB standards for advertising.
Contact your local BBB before doing business and ask for a "FREE" business review.